Why text communication important? Study after study points to the lack of regular communication and responsiveness as one of the top five reasons clients are most likely to fire their advisor. Including texting in your client communications toolkit allows you the opportunity to maintain contact with the segment of your client and prospect group that’s technically savvy – as you’ll be able to send messages to confirm upcoming meetings, links to helpful articles or information, birthday greetings, and more.
Consider the following:
- Consumers are more likely to open text messages before any other form of mobile communication.
- The average response time for a legitimate email is about 90 minutes, compared to 90 seconds for a text message. (CTIA.org)
- SMS produces engagement rates 6 to 8 times higher than retailers normally achieve via email marketing. (Mobile Commerce Daily)
- 79% of mobile phone users check for new messages within 15 minutes of waking up. (IDC/Handyman Marketing)
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