Here to support, not to impede.

A Broker-Dealer Built for the Insurance Agent

The Leaders Group has over 25 years working in the insurance industry. We are the perfect fit for insurance and annuity agents who need a broker-dealer registration for investments and registered products.


Whether you are a P&C agency with a financial services component, an insurance-focused agency, or a sole-proprietor, our structure is friendly to you.

Ease of Doing Business

Product Access & Technology


Our knowledgeable staff is here to assist you with your broker-dealer needs. With a focus on customer service and business-friendly compliance, we make it an easy choice.

  • No Production Requirements
  • Flexible Affiliation Options
  • Competitive Payout
  • Comprehensive E&O

The Leaders Group has deep-rooted relationships with insurance carriers and product providers to offer you a wide variety of product solutions.

Our proprietary business transition and new business submission platform is state-of-the-art with ease of use in mind. We offer several tools to make your job easier.

We offer an online registration process with digital fingerprinting to streamline the FINRA registration experience. Once registered, our team will work with you to get you properly appointed and our transitions department will assist you in bringing your existing book of business to us.

Our goal is to get you situated as soon as possible to avoid any adverse impact on your business.

Knowledge and Expertise

The Leaders Group has dedicated expertise and resources you may tap into to enhance your business.


  • Annual business conference
  • Product and partner events
  • Valuable marketing communications
  • Online educational platform
  • In-house VA, VUL, and PPLI support


Whether you are coming from an institution, a captive agency system, or another independent broker-dealer, we have a competitive payout that will scale to your business as it grows. If you are engaged in fee-based business or have your own RIA, we are friendly to a variety of situations and business models.

  • Weekly commission payouts
  • Contracting and appointment support
  • Electronic business submission


We understand operating an independent business comes at a cost. Our affiliation costs are all-inclusive of several components designed to help your business. With several different structures from which to choose, we strive to make it easy.

  • Robust technology platform
  • Comprehensive E&O insurance
  • FINRA registration
  • Compliance and audit support
  • Marketing and product support

Learn more about our offering and speak to a member of our team today.

Enabled by Technology

Our LEADERSlink proprietary technology stack offers several components to help you efficiently monitor existing business, submit new business, and service client needs efficiently.

  • DocuSign e-signature capabilities
  • LaserApp pre-population of forms
  • Orion Advisor Services
  • Salesforce interface and CRM
  • Cybersecurity Solutions
  • Global Relay archiving services

Our Carrier Partners

We work with all of the major product providers and carriers. Please contact us for a full selling agreement listing. You would be hard pressed to find a provider we do not work with.

Business Development Conference

Each year, we invite our financial professionals to attend our annual conference where you will have the opportunity to network with your peers and meet our carrier and product partners, as well as the Leaders Group staff.

We strive to make this event valuable to you and your business. It is also where we complete the mandatory annual compliance meeting, per FINRA regulation.